I just stumbled on this site through Technorati, and am totally going to be late for work, so I haven't explored the surrounding (possible) hype/hoopla about this site.
Its blogroll A/B-lists a Who's-who of the Blogarena. Its first post contains the lyrics to the The Dukes of Hazzard theme song. I wonder if it'll be like a new Cewebrity? Stay tuned, I think they're starting the show soon: Blogebrity.